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Book synopsis

Discover a new, strategic brand of corporate communication that cuts through today's Dilbert-esque cynicism to engage workforces, manage constant change, and align organizations. In Beyond Spin, three experts detail the techniques of corporate journalism - an ingenious communications model that hinges on open, accurate, and strategically weighted reporting inside a corporation. With practical guidelines and real-world examples from SGI, Microsoft, J.P. Morgan, and other corporations, Beyond Spin helps you equip your company with this powerful new standard of communication - one that makes the most of every communications vehicle to keep your company aligned, nimble, innovative, and fiercely competitive.

Book details

Book category Books in English Economics, finance, business & management Business & management Management & management techniques

• Full title: Beyond Spin
• Subtitle: The Power of Strategic Corporate Journalism
• Author: Markos Kounalakis, D. Banks, Kim Daus
• Language: English
• Binding: Paperback
• Number of pages: 288
• EAN: 9780787945503
• ISBN: 0787945501
• ID: 04920109
• Publisher: John Wiley & Sons Inc
• Weight: 446 g
• Dimensions: 228 × 154 × 18 mm
• Date of publishing: 22. November 1999

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