Code: 01657413

Bonusprogramme

Name: Bonusprogramme
Brand: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
SKU: 01657413
Price: 47.12 EUR
Availability: InStock
Author: Thomas Lauer
ISBN: 9783642191176

by Thomas Lauer

Language: German
Binding: Hardback
Number of pages: 248
Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, 2011
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47.12 €

RRP: 50.45 €

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Book synopsis

Bonusprogramme haben seit der Abschaffung des Rabattgesetzes auch den deutschsprachigen Raum erobert. Wie können Unternehmen davon profitieren? Das Standardwerk liefert einen vollständigen und systematischen Überblick zu allen Aspekten und zeigt, wie Kundenbonusprogramme gestaltet werden können. Mit Fallbeispielen und Checklisten zur Konzeption, Einführung und Optimierung von Bonusprogrammen und Rabattsystemen. Die 2. Auflage wurde aktualisiert und um Abschnitte zu den psychologischen Grundlagen, zu Rechtsfragen und empirischen Studien ergänzt.