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Book synopsis

The ...on a Shoestring series helps small business owners grow their business imaginatively, effectively and without spending a fortune. Aimed at entrepreneurs with plenty of vision and commitment but not a lot of cash, each book is packed with ideas that really work, real-life examples, step-by-step advice and sources of further information. Boosting your company's sales is essential if you're going to make a success of your business. This revised edition covers: Looking at your current sales and working out where you want to go next, Making sure you're meeting a need, Looking at your prices (and how you present them), Talking to and nurturing your new and existing customers, Improving your post-sales service and Working to guarantee repeat sales. 'Breeze through these neat little "Business on a Shoestring" books during your commute. Boosting Sales, Cash Management and Marketing and PR should cover your bases - and if things go wrong there's the optimistically titled Surviving a Downturn to get you back on your feet.' The Guardian

Book details

Book category Books in English Economics, finance, business & management Business & management Ownership & organization of enterprises

• Full title: Boosting sales
• Subtitle: Increasing profits...without breaking the bank
• Author: Bob Gorton
• Language: English
• Binding: Paperback
• Number of pages: 224
• EAN: 9781408139943
• ISBN: 1408139944
• ID: 04391427
• Publisher: Bloomsbury Publishing
• Weight: 250 g
• Dimensions: 200 × 134 × 15 mm
• Date of publishing: 19. September 2011

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