Code: 03621427

Boykottpartizipation

Name: Boykottpartizipation
Brand: Gabler Verlag
SKU: 03621427
Price: 53.03 EUR
Availability: InStock
Author: Prof. Dr. Stefan Müller
ISBN: 9783834914354

by Prof. Dr. Stefan Müller, Stefan Hoffmann

Stefan Hoffmann stellt dar, weshalb sich Konsumenten an einem Boykott beteiligen. Er entwickelt ein umfassendes, empirisch validiertes Modell des politisch motivierten Kaufverhaltens, auf dessen Basis sich Implikationen für Manage ... more

Language: German
Binding: Paperback
Number of pages: 271
Publisher: Gabler Verlag, 2008
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Book synopsis

Book details

53.03 €

Full title: Boykottpartizipation
Subtitle: Entwicklung und Validierung eines Erklärungsmodells durch ein vollständig integriertes Forschungsdesign
Author: Prof. Dr. Stefan Müller, Stefan Hoffmann
Language: German
Binding: Paperback
Number of pages: 271
EAN: 9783834914354
ISBN: 3834914355
ID: 03621427
Publisher: Gabler Verlag
Weight: 349 g
Dimensions: 210 × 148 × 15 mm
Date of publishing: 11. December 2008