Code: 08439721
Brand Driven
by F Joseph LePla, Susan V Davis, Lynn M Park
BRAND DRIVEN "Leaders have a unique ability to not only sell a product but to deliver on a promise. Brand Driven provides a thoughtful approach to make the promise an enduring reality." Cheryl Scott, CEO of Group Health Cooperativ ... more
- Language:
English - Binding: Paperback
- Number of pages: 388
Publisher: AuthorHouse, 2007
- More about this
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Book synopsis
BRAND DRIVEN "Leaders have a unique ability to not only sell a product but to deliver on a promise. Brand Driven provides a thoughtful approach to make the promise an enduring reality." Cheryl Scott, CEO of Group Health Cooperative "This book brought me a
Book details
Book category Books in English Economics, finance, business & management Economics
20.39 €
- Full title: Brand Driven
- Subtitle: The Route to Integrated Branding Through Great Leadership
- Author: F Joseph LePla, Susan V Davis, Lynn M Park
- Language: English
- Binding: Paperback
- Number of pages: 388
- EAN: 9781425937089
- ISBN: 9781425937089
- ID: 08439721
- Publisher: AuthorHouse
- Weight: 580 g
- Dimensions: 229 × 157 × 23 mm
- Date of publishing: 03. April 2007
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