Branding Cities / Najlacnejšie knihy
Branding Cities

Code: 06673188

Branding Cities

by Stephanie Hemelryk Donald, Eleonore Kofman, Catherine Kevin

Fierce competitiveness between major cities, such as London, Shanghai and Sydney, has led to a pressure to excel as desirable locations for business, cultural activities, highly skilled migrants and tourists. This book shows how c ... more

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Book synopsis

Fierce competitiveness between major cities, such as London, Shanghai and Sydney, has led to a pressure to excel as desirable locations for business, cultural activities, highly skilled migrants and tourists. This book shows how cities have engaged with the necessity to brand their image for international consumption and for internal coherence.

Book details

Book category Books in English Earth sciences, geography, environment, planning Geography Human geography

224.75 €

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