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Book synopsis

A strong internet presence is a huge boost to brand awareness, but interactivity and instant communication can make brands vulnerable to misuse or attack. Brands can be wilfully or accidentally misrepresented, and they can be irrevocably associated with negatives ideas: they can be 'brandjacked'. Containing over 90 engaging case studies, from BP to Beyonce, this is the first book to analyze brandjacking. Combining crisis communication and social media management, Brandjack! charts the growth of the trend, offering advice to those who find themselves at the mercy of brand pirates.

Book details

Book category Books in English Economics, finance, business & management Business & management Business strategy

• Full title: Brandjack
• Author: Langley Quentin
• Language: English
• Binding: Hardback
• Number of pages: 307
• EAN: 9781137375353
• ISBN: 1137375353
• ID: 02262017
• Publisher: Palgrave Macmillan
• Weight: 514 g
• Dimensions: 224 × 137 × 23 mm
• Date of publishing: 29. May 2014

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