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Book synopsis

In this book the author brings together distinctive and cutting edge work based upon her own research and work with leading companies in the overlapping areas of strategy, marketing and innovation to provide a new and dynamic model to implement customer focus in enterprizes. In an environment of falling margins the model shows how to increase value to customers and improve business results.

Book details

Book category Books in English Economics, finance, business & management Business & management Business strategy

• Full title: Breaking Through
• Subtitle: Implementing Customer Focus in Enterprises
• Author: S. Vandermerwe
• Language: English
• Binding: Paperback
• Number of pages: 209
• EAN: 9781349517626
• ISBN: 1349517623
• ID: 03615489
• Publisher: Palgrave Macmillan
• Weight: 291 g
• Dimensions: 216 × 140 × 13 mm
• Date of publishing: 04. June 2004

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