You might also like

More about Breaking Up America

• Book details
• Synopsis
• Trending among others

You get 266 loyalty points

Book synopsis

A study of target marketing, this text exposes the advertising industry and its strategies for homing in on the American consumer. Combining analysis of contemporary practices with an historical perspective, it traces the shift that began in the mid-1970s when advertisers rejected mass marketing in favour of ever more aggressive target marketing. The text shows how advertisers feature America as a nation that is breaking up. The advertising and media industries have understood, and then responded to, the profound sense of division and self-absorption among Americans. It shows how advertisers exploit differences between consumers based on income, age, gender, race, marital status, ethnicity and lifestyles.

Book details

Book category Books in English Economics, finance, business & management Industry & industrial studies Media, information & communication industries

• Full title: Breaking Up America
• Subtitle: Advertisers and the New Media World
• Author: Joseph Turow
• Language: English
• Binding: Hardback
• Number of pages: 256
• EAN: 9780226817491
• ID: 04550128
• Publisher: University of Chicago Press
• Weight: 490 g
• Dimensions: 233 × 156 × 21 mm
• Date of publishing: 08. May 1997

Trending among others

---

---

---