Code: 19550946
Country image and related constructs, such as country reputation, brand, and identity, have been subjects of debate in fields such as marketing, psychology, sociology, communication, and political science. This volume provides an ... more
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Country image and related constructs, such as country reputation, brand, and identity, have been subjects of debate in fields such as marketing, psychology, sociology, communication, and political science. This volume provides an overview of current sch
Book category Books in English Economics, finance, business & management Industry & industrial studies Media, information & communication industries
57.34 €
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