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Book synopsis

The birth and development of commercial television in Cuba in the 1950s occurred alongside political and social turmoil. In this period of dramatic swings encompassing democracy, a coup, a dictatorship, and a revolution, television functioned as a beacon and promoter of Cuba's identity as a modern nation. In "Broadcasting Modernity," television historian Yeidy M. Rivero shows how television owners, regulatory entities, critics, and the state produced Cuban modernity for television. The Cuban television industry enabled different institutions to convey the nation's progress, democracy, economic abundance, high culture, education, morality, and decency. After nationalizing Cuban television, the state used it to advance Fidel Castro's project of creating a modern socialist country. As Cuba changed, television changed with it. Rivero not only demonstrates television's importance to Cuban cultural identity formation, she explains how the medium functions in society during times of radical political and social transformation.

Book details

Book category Books in English Economics, finance, business & management Industry & industrial studies Media, information & communication industries

• Full title: Broadcasting Modernity
• Subtitle: Cuban Commercial Television, 1950-1960
• Author: Yeidy M Rivero
• Language: English
• Binding: Hardback
• Number of pages: 264
• EAN: 9780822358596
• ISBN: 082235859X
• ID: 04731656
• Publisher: Duke University Press
• Weight: 476 g
• Dimensions: 229 × 152 × 18 mm
• Date of publishing: 31. March 2015

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