Business Bullshit / Najlacnejšie knihy
Business Bullshit

Code: 10035887

Business Bullshit

by Andre Spicer

Management scholar André Spicer investigates the advantages of business bullshit as well as its costs. The book shows how the creation and propagation of bullshit has been industrialized by marketers but is rife in business life g ... more

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Book synopsis

Management scholar André Spicer investigates the advantages of business bullshit as well as its costs. The book shows how the creation and propagation of bullshit has been industrialized by marketers but is rife in business life generally - from the entrepreneur, through the human resources manager to the finance department. The author concludes with suggestions of how to minimize business bullshit.

Book details

Book category Books in English Language Language: reference & general Language: history & general works

52.07

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