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Book synopsis

Aiming to demonstrate how science and technology can be managed in order to meet well-defined business directives, the author argues that it should be a fundamental business premise that the primary role of research and development is to fulfil strategic objectives, within a framework of time and cost targets. He examines the traditional disconnection between research and development and the market place, and presents the means to derive competitive advantage through overcoming it.

Book details

Book category Books in English Economics, finance, business & management Business & management Management & management techniques

• Full title: Business-Driven Research & Development
• Subtitle: Managing Knowledge to Create Wealth
• Author: Ashok S. Ganguly
• Language: English
• Binding: Hardback
• Number of pages: 202
• EAN: 9780333776506
• ISBN: 033377650X
• ID: 04599384
• Publisher: PALGRAVE MACMILLAN
• Weight: 476 g
• Dimensions: 216 × 140 × 16 mm
• Date of publishing: 18. June 1999

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