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Book synopsis

"Business Matters" covers a variety of business-related topics introducing a wide range of vocabulary as well as providing ample opportunities to practice and master the use of Business English. The list of topics includes: - Company and market structure - Recruitment process and employee motivation - Market research, production and pricing policy - Advertising and promotion - Sales and distribution - International trade and globalization - Transport and logistics - Business growth - Customer rights Each unit comprises key vocabulary, a text exemplifying the use of the terminology, a wide selection of exercises: multiple-choice questions, gapped sentences, vocabulary matching, crosswords and puzzles as well as topics for discussion and an essay-writing section. "Business Matters" is an ideal textbook and reference tool for both university students and business professionals from intermediate to advanced level of language competence. The authors are linguists, English teachers and teacher trainers. They work at Kozminski University in Warsaw and specialise in teaching Business English, English for Finance, Business Skills and Business Culture. They have written several publications on linguistics, language teaching, materials development and evaluation, teacher training and teacher development. Elzbieta Jendrych, Ph.D., is the Head of the Business Studies in English Postgraduate Programme and the Head of the Centre for Foreign Languages. Halina Wisniewska, Ph.D., is the Head of International Business Communication Section and the Head of the London Chamber of Commerce and Industry Certification Centre at Kozminski University.

Book details

Book category Books in Polish Nauki społeczne, humanistyczne, ekonomiczne Ekonomia

• Full title: Business matters
• Author: Halina Wisniewska, Elzbieta Jendrych
• Language: English
• Binding: Paperback
• Number of pages: 224
• EAN: 9788363391294
• ISBN: 8363391298
• ID: 15225454
• Publisher: Gab
• Weight: 355 g
• Dimensions: 166 × 237 mm
• Date of publishing: January 2016

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