Code: 17055065
Buy Me! Swaying Minds And Influencing Behaviours Through Mainstream Advertising
by MR Pedro Eloy
This book summarizes the main trends in advertising and communication at the end of the nineties, addressing consumers attitudes, reactions and behaviours as well as the main challenges and most important, changes felt by the adve ... more
- Language:
English - Binding: Paperback
- Number of pages: 204
Publisher: Createspace Independent Publishing Platform, 2011
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Book synopsis
This book summarizes the main trends in advertising and communication at the end of the nineties, addressing consumers attitudes, reactions and behaviours as well as the main challenges and most important, changes felt by the advertising and communication
Book details
19.50 €
- Full title: Buy Me! Swaying Minds And Influencing Behaviours Through Mainstream Advertising
- Author: MR Pedro Eloy
- Language: English
- Binding: Paperback
- Number of pages: 204
- EAN: 9781463572921
- ISBN: 1463572921
- ID: 17055065
- Publisher: Createspace Independent Publishing Platform
- Weight: 204 g
- Dimensions: 198 × 129 × 11 mm
- Date of publishing: 15. August 2011
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