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Book synopsis

This book takes a fresh look at direct democracy by exploring how political actors run direct-democratic campaigns. It is the first study of comparative direct-democratic campaigning and examines eight campaigns on four salient policy domains: immigration, health politics, welfare state issues, and economic liberalism centring on the world's champion par excellence of direct-democracy, Switzerland. Bernhard derives much of his analysis through interviews conducted with campaign managers providing first-hand accounts that offer unprecedented access into the organisation and strategy behind direct-democratic campaigns. Campaign Strategy in Direct Democracy is essential reading for students and scholars of political communication and political science.

Book details

Book category Books in English Society & social sciences Politics & government Political structure & processes

• Full title: Campaign Strategy in Direct Democracy
• Author: Laurent Bernhard
• Language: English
• Binding: Hardback
• Number of pages: 255
• EAN: 9781137011336
• ISBN: 1137011335
• ID: 04770518
• Publisher: Palgrave Macmillan
• Weight: 436 g
• Dimensions: 154 × 224 × 20 mm
• Date of publishing: 30. October 2012

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