Capturing Customer Equity / Najlacnejšie knihy
Capturing Customer Equity

Code: 06737431

Capturing Customer Equity

by David Bejou, R. Gopalkrishnan

Divided into five chapters, this book is designed to enable academics to present research directions and to help marketers to apply various frameworks to the creation and management of customer equity in domestic and international ... more

84.47 €


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Book synopsis

Divided into five chapters, this book is designed to enable academics to present research directions and to help marketers to apply various frameworks to the creation and management of customer equity in domestic and international markets. It contains charts, tables, and figures in order to make complex information easy to access and understand.

Book details

Book category Books in English Economics, finance, business & management Business & management Sales & marketing

84.47 €

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