Character Merchandising in Europe / Najlacnejšie knihy
Character Merchandising in Europe

Code: 08880180

Character Merchandising in Europe

by Heijo Ruijsenaars

The book focuses on the legal strategy and monitoring of merchandising campaigns of a cross border nature in 17 European countries. Drawing on the local expertise of contributing authors from each country, Character Merchandising ... more

322.38 €


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Book synopsis

The book focuses on the legal strategy and monitoring of merchandising campaigns of a cross border nature in 17 European countries. Drawing on the local expertise of contributing authors from each country, Character Merchandising in Europe presents

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Book category Books in English Law Jurisprudence & general issues Comparative law

322.38 €

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