China's Evolving Consumers / Najlacnejšie knihy
China's Evolving Consumers

Code: 19888729

China's Evolving Consumers

by Tom Nunlist

The rise of China's consumers is the opportunity of the century for many global brands. The past few years have seen an endless stream of books and articles on the fast growth of middle class wealth in China, most projecting boomi ... more

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Book synopsis

The rise of China's consumers is the opportunity of the century for many global brands. The past few years have seen an endless stream of books and articles on the fast growth of middle class wealth in China, most projecting booming sales in the coming decades. But these assessments usually fail to answer a deeper question about

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Book category Books in English Economics, finance, business & management Economics

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