Code: 06754325
CIM Handbook of Strategic Marketing
by Michael Thomas
Aimed at senior executives responsible for shaping and managing the company's strategic direction, this book talks about the strategic dimensions of marketing management and focuses on the critical importance of matching the compa ... more
- Language:
English - Binding: Hardback
- Number of pages: 298
Publisher: Taylor & Francis Ltd, 1998
- More about this
You might also like
-
Grassroots Warriors
82.06 € -
Laperouse
19.35 € -
Linear CMOS RF Power Amplifiers for Wireless Applications
123.66 € -
History of the 26th Punjabis, 1857-1923
44.06 € -
How To Find Your Mission In Life
8.85 € -22 % -
English language and cross-cultural variations
89.16 € -
Baby ER
27.59 €
Give this book as a present today
- Order book and choose Gift Order.
- We will send you book gift voucher at once. You can give it out to anyone.
- Book will be send to donee, nothing more to care about.
More about CIM Handbook of Strategic Marketing
You get 495 loyalty points
Book synopsis
Aimed at senior executives responsible for shaping and managing the company's strategic direction, this book talks about the strategic dimensions of marketing management and focuses on the critical importance of matching the company's capabilities with genuinely attractive market sectors. It offers a reference for effective marketing practice.
Book details
Book category Books in English Economics, finance, business & management Business & management Management & management techniques
201.30 €
- Full title: CIM Handbook of Strategic Marketing
- Author: Michael Thomas
- Language: English
- Binding: Hardback
- Number of pages: 298
- EAN: 9780750626132
- ISBN: 9780750626132
- ID: 06754325
- Publisher: Taylor & Francis Ltd
- Weight: 710 g
- Dimensions: 246 × 189 × 24 mm
- Date of publishing: 31. July 1998
Trending among others
-
Millionaire Fastlane
26.45 € -
Extreme Ownership
23.26 € -26 % -
High Output Management
16.67 € -15 % -
The Daily Stoic
13.27 € -29 % -
Traction
17.70 € -17 % -
Leaders Eat Last
11.01 € -24 % -
Turn The Ship Around!
12.04 € -17 % -
7 Habits of Highly Effective People
22.23 € -
Professional Product Owner, The
33.04 € -4 % -
The Five Dysfunctions of a Team
22.54 € -21 % -
Devil Take the Hindmost
16.05 € -25 % -
Deep Work
21.61 € -29 % -
Co-Active Coaching
36.34 € -15 % -
Obstacle Is the Way
22.03 € -
The Mafia Manager
14.82 € -4 % -
One Plus One Equals Three
10.90 € -27 % -
Executive Intelligence
13.89 € -21 % -
Dare to Lead
17.60 € -28 % -
Power
27.79 € -8 % -
Value Proposition Design - How to Create Products and Services Customers Want
30.26 € -21 % -
Measure What Matters
25.42 € -14 % -
Unlimited Memory
16.05 € -25 % -
Value Stream Mapping: How to Visualize Work and Align Leadership for Organizational Transformation
30.68 € -25 % -
Trillion Dollar Coach
10.60 € -29 % -
Captain Class
13.99 € -
Mind Management, Not Time Management
24.29 € -4 % -
Self Leadership and the One Minute Manager
11.11 € -24 % -
Corporate Social Responsibility
34.28 € -24 % -
Astronaut's Guide to Life on Earth
24.60 € -19 % -
The Coaching Habit
17.49 € -5 % -
Principles
26.04 € -23 % -
The Making of a Manager
15.44 € -29 % -
Inspired - How to Create Tech Products Customers Love, 2nd Edition
29.95 € -4 % -
Drive
10.49 € -23 % -
Goal
20.07 € -24 % -
The 4-Hour Workweek
22.95 € -19 % -
Essentialism
13.38 € -21 % -
Ego Is the Enemy
12.24 € -30 % -
The Innovator's Dilemma
27.38 € -7 % -
Be Obsessed Or Be Average
22.54 € -23 % -
Innovator's Dilemma
26.97 € -25 % -
Escaping the Build Trap
34.28 € -17 % -
Hooked
12.86 € -24 % -
Scrum
11.32 € -25 % -
Managing The Professional Service Firm
18.11 € -9 % -
Coaching for Performance
21.61 € -24 % -
New One Minute Manager
10.60 € -22 % -
Accelerate
17.70 € -24 % -
Way, the Enemy, and the Key
44.58 € -20 %
Collection points Bratislava a 2642 dalších
Copyright ©2008-24 najlacnejsie-knihy.sk All rights reservedPrivacyCookies
15549 collection points
Delivery 2.99 €
02/210 210 99 (8-15.30h)