Code: 06753968
CIM Marketing Dictionary
by John Stapleton
Containing over 3,000 terms, this dictionary spans a range of modern marketing and associated terminology. It is intended for marketing professionals including marketing managers and directors, sales, marketing communications mana ... more
- Language:
English - Binding: Paperback
- Number of pages: 332
Publisher: Taylor & Francis Ltd, 1996
- More about this
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Book synopsis
Containing over 3,000 terms, this dictionary spans a range of modern marketing and associated terminology. It is intended for marketing professionals including marketing managers and directors, sales, marketing communications managers, specialists involved in purchasing, export and many other fields.
Book details
Book category Books in English Reference, information & interdisciplinary subjects Encyclopaedias & reference works Reference works
48.04 €
- Full title: CIM Marketing Dictionary
- Author: John Stapleton
- Language: English
- Binding: Paperback
- Number of pages: 332
- EAN: 9780750623469
- ISBN: 9780750623469
- ID: 06753968
- Publisher: Taylor & Francis Ltd
- Weight: 408 g
- Dimensions: 136 × 215 × 25 mm
- Date of publishing: 06. June 1996
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