Code: 18166357

Cinema, Games e Publicidade

Name: Cinema, Games e Publicidade
Brand: Novas Edicioes Academicas
SKU: 18166357
Price: 32.06 EUR
Availability: InStock
Author: Mariana Fagundes Goethel
ISBN: 9786202403603

by Mariana Fagundes Goethel

Language: Portuguese
Binding: Paperback
Number of pages: 68
Publisher: Novas Edicioes Academicas, 2017
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32.06 €

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Book synopsis

Assim como o cinema, os games são um produto audiovisual, porém com o diferencial da interatividade com os jogadores. Como uma nova mídia, os jogos eletrônicos têm se mostrado possuidores de um grande potencial comunicacional, e a partir da evolução das tecnologias surgiu a necessidade de criar uma estratégia de promoção para os games. Desse modo, tomando como referência as estratégias audiovisuais para filmes publicitários segundo Vanoye e Goliot-Lété (1994), este livro busca analisar a mudança ocorrida na estratégia e estética audiovisual dos trailers da franquia de jogos Call of Duty, desde as animações até os trailers live-action atuais.