Code: 02075534

Client Value Generation

Name: Client Value Generation
Brand: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
SKU: 02075534
Price: 56.63 EUR
Availability: InStock
Author: Stefanie Auge-Dickhut
ISBN: 9783658015237

by Stefanie Auge-Dickhut, Bernhard Koye, Axel Liebetrau

Language: German
Binding: Paperback
Number of pages: 204
Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, 2014
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Book synopsis

Die Implementierung einer kundenzentrierten Bankarchitektur, welche sich nicht nur den markt- und kundenseitigen Herausforderungen stellt, sondern §den Kunden und was ihn antreibt in den Mittelpunkt des Handelns stellt, §nachhaltig Vertrieb und Kundenorientierung (wieder) in Balance bringt,§die steigende Komplexität in den Bereichen Produktion und Steuerung beherrscht und wenn möglich reduziert und§eine partnerschaftliche und vertrauensvolle Kundenbeziehung umsetzt,§ist somit eine strategische Managementaufgabe. Die Wettbewerbsfähigkeit in gesättigten Märkten mit Non- und Nearbanks und internationalen Konkurrenten kann für Banken nur gesichert werden, wenn diese nachhaltig in Kunden investieren und auf Augenhöhe mit ihnen interagieren. Dazu liefert dieses Buch einen wirkungsvollen, neuen Ansatz.