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Book synopsis

Promotions are at the same time beloved and feared by both food retailers and branded goods manufacturers in today s retail environment. Beloved because they attract smart customers and generate an immediate effect on a brand s sale. Feared because there is uncertainty about the competitors behavior and the actual customer demand leading to high forecast errors. For the retailer, this results in a doom loop of over- or understocking with high inventory costs in the supply chain.§Collaboration between retailers and the manufacturer disentangles the doom loop. The thesis reveals the appropriate kind and timing of information and develops a so called Competition Index. Inventory in the supply chain is eliminated and the customer is served better at a lower price. Based on a joint inventory and pricing model and an empirical analysis, it shows that the supply chain efficiency gains from collaborative promotions result in a win for customers, retailers and the manufacturer.

Book details

Book category Books in English Economics, finance, business & management Business & management Management & management techniques

• Full title: Collaborative Promotions
• Subtitle: Optimizing Retail Supply Chains with Upstream Informaton Sharing
• Author: Daniela Wiehenbrauk
• Language: English
• Binding: Paperback
• Number of pages: 153
• EAN: 9783642133923
• ISBN: 3642133924
• ID: 01655957
• Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
• Weight: 570 g
• Dimensions: 235 × 155 × 13 mm
• Date of publishing: 16. September 2010

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