Code: 28286741
Comparative Advertising
From auto insurance to ready-to-eat soups and satellite TV services, both national and local advertisers in the United States--and increasingly around the world--invest a great deal of time and money on ads and campaigns in which ... more
- Language:
English - Binding: Paperback
- Number of pages: 246
Publisher: Lexington Books, 2020
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Book synopsis
From auto insurance to ready-to-eat soups and satellite TV services, both national and local advertisers in the United States--and increasingly around the world--invest a great deal of time and money on ads and campaigns in which they directly identify the
Book details
63.53 €
- Full title: Comparative Advertising
- Subtitle: History, Theory, and Practice
- Language: English
- Binding: Paperback
- Number of pages: 246
- EAN: 9781498560344
- ISBN: 1498560342
- ID: 28286741
- Publisher: Lexington Books
- Weight: 372 g
- Dimensions: 219 × 153 × 18 mm
- Date of publishing: 06. July 2020
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