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Book synopsis

Fast track route to mastering the art of competitor intelligence Covers the fundamentals of competitor intelligence, from securing CEO buy-in and making sure the right people are in place to creating an internal intelligence system and setting up a war room Examples and lessons from some of the world's most intelligent businesses, including Motorola and Apple, and ideas from the smartest thinkers including Jan Herring, Ben Gilad and Leonard Fuld Includes a glossary of key concepts and a comprehensive resources guide ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world's smartest thinkers. ExpressExec is organised into ten core subject areas making it easy to find the information you need: 01 Innovation 02 Enterprise 03 Strategy 04 Marketing 05 Finance 06 Operations and Technology 07 Organizations 08 Leading 09 People 10 Life and Work ExpressExec is a perfect learning solution for people who need to master the latest business thinking and practice quickly.

Book details

Book category Books in English Economics, finance, business & management Business & management Business strategy

• Full title: Competitive Intelligence
• Author: Jim Underwood
• Language: English
• Binding: Paperback
• Number of pages: 116
• EAN: 9781841122267
• ISBN: 1841122262
• ID: 05094598
• Publisher: John Wiley and Sons Ltd
• Weight: 120 g
• Dimensions: 125 × 172 × 16 mm
• Date of publishing: 13. December 2001

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