Code: 06677579
Competitive Intelligence, Analysis and Strategy
by Sheila Wright
The Holy Grail for most organisations, is the successful attainment, and retention, of inimitable competitive advantage. This book addresses the question of how to leverage the unique intangible assets of an organisation, its expl ... more
- Language:
English - Binding: Hardback
- Number of pages: 248
Publisher: Taylor & Francis Ltd, 2012
- More about this
239.39 €
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Book synopsis
The Holy Grail for most organisations, is the successful attainment, and retention, of inimitable competitive advantage. This book addresses the question of how to leverage the unique intangible assets of an organisation, its explicit, implicit, acquired and derived knowledge.
Book details
Book category Books in English Economics, finance, business & management Business & management Business strategy
239.39 €
- Full title: Competitive Intelligence, Analysis and Strategy
- Subtitle: Creating Organisational Agility
- Author: Sheila Wright
- Language: English
- Binding: Hardback
- Number of pages: 248
- EAN: 9780415631280
- ISBN: 9780415631280
- ID: 06677579
- Publisher: Taylor & Francis Ltd
- Weight: 596 g
- Dimensions: 181 × 250 × 18 mm
- Date of publishing: 06. December 2012
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