Code: 04084828
Competitive Strategy For Dummies
by Richard Pettinger
Explains the ideas, theories and principles of Competitive Strategy in simple, straightforward terms, showing readers how to use competitive tools and strategies to better understand the underlying forces of competition. ... more
- Language:
English - Binding: Paperback
- Number of pages: 392
Publisher: John Wiley & Sons Inc, 2009
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Book synopsis
Explains the ideas, theories and principles of Competitive Strategy in simple, straightforward terms, showing readers how to use competitive tools and strategies to better understand the underlying forces of competition.
Book details
Book category Books in English Economics, finance, business & management Business & management Business strategy
21.71 €
- Full title: Competitive Strategy For Dummies
- Author: Richard Pettinger
- Language: English
- Binding: Paperback
- Number of pages: 392
- EAN: 9780470779309
- ISBN: 0470779306
- ID: 04084828
- Publisher: John Wiley & Sons Inc
- Weight: 714 g
- Dimensions: 235 × 187 × 22 mm
- Date of publishing: 02. April 2009
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