You might also like

Availability alert

More about Complete Tradesman

• Book details
• Synopsis
• Trending among others

You get 489 loyalty points

Book synopsis

Based on extensive research into diverse trade sources, this work takes issue with the resilient stereotype of the "dull" and "out of date" shopkeeper of the early modern period. The author shows that the retailing sector was, in fact, well adapted to the social and economic needs of the day and quick to exploit new opportunities. Chapters cover not only distribution, shop design, customer relations and networks between tradesmen, but also attitudes to retailing, official controls and the response to novelty. By throwing light on subjects hitherto overlooked and challenging preoccupations with progress towards modern retailing systems, this study is intended to signal a new approach to the history of retailing. The focus in placed on asessing how far tradesmen, especially shopkeepers, satisfied and stimulated contemporary desires for consumer goods.

Book details

Book category Books in English Humanities History History: specific events & topics

• Full title: Complete Tradesman
• Author: Nancy Cox
• Language: English
• Binding: Hardback
• Number of pages: 288
• EAN: 9781859281697
• ISBN: 1859281699
• ID: 05119191
• Publisher: Taylor & Francis Ltd
• Weight: 521 g
• Dimensions: 234 × 156 mm
• Date of publishing: 28. August 2000

Trending among others

---

---

---