Code: 21390574

Comunicación Institucional

Name: Comunicación Institucional
Brand: Editorial Académica Española
SKU: 21390574
Price: 35.71 EUR
Availability: InStock
Author: Hernán Astudilla
ISBN: 9783659026799

by Hernán Astudilla

Language: Spanish
Binding: Paperback
Number of pages: 88
Publisher: Editorial Académica Española, 2019
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Book synopsis

La comunicación institucional está relacionada con el marketing, la publicidad, la prensa y las relaciones públicas, pero va más allá de las funciones realizadas por ellas, pues busca transmitir la personalidad de la institución y los valores que la fundamentan. La comunicación institucional tiene un carácter dialógico porque busca relacionarse con los de la sociedad en la que está presente, tanto individuos como instituciones, contribuyendo al bien común a través de sus fines específicos.

Book details

35.71 €

Full title: Comunicación Institucional
Subtitle: Todo lo relacionado a la comunicación en las instituciones publicas del mundo moderno
Author: Hernán Astudilla
Language: Spanish
Binding: Paperback
Number of pages: 88
EAN: 9783659026799
ID: 21390574
Publisher: Editorial Académica Española
Weight: 149 g
Dimensions: 220 × 150 × 5 mm
Published: 2019