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Book synopsis

The conference proceedings Trends in Business Communication 2020 presented here show a small selection of the wide range of current research topics in the field of marketing and communication. The spectrum of topics ranges from leadership communication, communication in agile organisations and tweeting CEOs to new developments in e-learning and current requirements for online shareholder meetings to sustainable consumer behaviour, communication in times of home office and new aspects of social media topics. All contributions were presented orally at the international online conference "Trends in Business Communication" on 4 December 2020, the full papers were subjected to a peer review process.

Book details

Book category Books in German Sozialwissenschaften, Recht, Wirtschaft Wirtschaft Einzelne Wirtschaftszweige, Branchen

• Full title: Conference Proceedings Trends in Business Communication 2020
• Author: Andre Haller, Alexandra Brunner-Sperdin, Wolfgang Reitberger
• Language: English
• Binding: Paperback
• Number of pages: 200
• EAN: 9783658336417
• ISBN: 3658336412
• ID: 36728921
• Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
• Weight: 266 g
• Dimensions: 210 × 148 × 12 mm
• Date of publishing: 27. July 2021

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