Code: 28290491
Consumer Behavior Models
by Göksel Simsek
The customer was conceptualized as an individual who was surrounded by products and messages and could make a choice between these products and messages, but now the customer can shape the products and messages that are directed t ... more
- Language:
English - Binding: Paperback
- Number of pages: 220
Publisher: Peter Lang AG, 2020
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53.18 €
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Book synopsis
The customer was conceptualized as an individual who was surrounded by products and messages and could make a choice between these products and messages, but now the customer can shape the products and messages that are directed to him with engagement b
Book details
53.18 €
- Full title: Consumer Behavior Models
- Author: Göksel Simsek
- Language: English
- Binding: Paperback
- Number of pages: 220
- EAN: 9783631804933
- ISBN: 3631804938
- ID: 28290491
- Publisher: Peter Lang AG
- Weight: 292 g
- Dimensions: 210 × 148 × 13 mm
- Date of publishing: 21. February 2020
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