Code: 14211203

Consumer Behavior Research - Cases Methods and Practices

Name: Consumer Behavior Research - Cases Methods and Practices
Brand: LAP Lambert Academic Publishing
SKU: 14211203
Price: 44.50 EUR
Availability: InStock
Author: Dhananjoy Datta
ISBN: 9783659935640

by Dhananjoy Datta

Language: English
Binding: Paperback
Number of pages: 108
Publisher: LAP Lambert Academic Publishing, 2016
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Book synopsis

Consumer Behaviour Research - Cases Methods and Practices focuses on the collection, analysis and reporting of Consumer Behaviour related market research data illustration on different marketing and Consumer Behaviour relevance. Impact of Advertisement on Consumer Buying Decision, Product specific buying behaviour of different Age and Gender Groups, Customer Attitude, Perception & Intention towards Green Marketing and Consumer's Perception and Factor influencing Buying Decision of a particular product conceptual relevance's are covered in this Book.