Consumer Behavior Research - Cases Methods and Practices / Najlacnejšie knihy
Consumer Behavior Research - Cases Methods and Practices

Code: 14211203

Consumer Behavior Research - Cases Methods and Practices

by Dhananjoy Datta

Consumer Behaviour Research - Cases Methods and Practices focuses on the collection, analysis and reporting of Consumer Behaviour related market research data illustration on different marketing and Consumer Behaviour relevance. I ... more

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Book synopsis

Consumer Behaviour Research - Cases Methods and Practices focuses on the collection, analysis and reporting of Consumer Behaviour related market research data illustration on different marketing and Consumer Behaviour relevance. Impact of Advertisement on Consumer Buying Decision, Product specific buying behaviour of different Age and Gender Groups, Customer Attitude, Perception & Intention towards Green Marketing and Consumer's Perception and Factor influencing Buying Decision of a particular product conceptual relevance's are covered in this Book.

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