Consumer Behavior / Najlacnejšie knihy
Consumer Behavior

Code: 44390004

Consumer Behavior

by Joao Heitor De Santos

Consumer behavior refers to the actions and decisions made when purchasing goods and services. This book explores how consumers make decisions when purchasing goods or services, delving into the psychological, social, and cultural ... more

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Book synopsis

Consumer behavior refers to the actions and decisions made when purchasing goods and services. This book explores how consumers make decisions when purchasing goods or services, delving into the psychological, social, and cultural factors that influence consumer behavior, such as perception, learning, motivation, and attitudes.

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Book category Books in German Sozialwissenschaften, Recht, Wirtschaft Wirtschaft Volkswirtschaft

96.49 €

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