Code: 46403652

Consumer Behavior

Name: Consumer Behavior
Brand: Taylor & Francis Ltd
SKU: 46403652
Price: 75.86 EUR
Availability: InStock
Author: Morris B. Holbrook
ISBN: 9781032908854

by Morris B. Holbrook

Consumer Behavior presents an autobiographical view of Morris B. Holbrook's contributions to the study of consumer behavior, describing his life and work over the past sixty years via a collection of subjective personal introspect ... more

Language: English
Binding: Paperback
Number of pages: 210
Publisher: Taylor & Francis Ltd, 2024
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Book synopsis

Consumer Behavior presents an autobiographical view of Morris B. Holbrook's contributions to the study of consumer behavior, describing his life and work over the past sixty years via a collection of subjective personal introspective essays.