Consumer Behaviour and Analytics / Najlacnejšie knihy
Consumer Behaviour and Analytics

Code: 22365988

Consumer Behaviour and Analytics

by Smith, Andrew (Nottingham University Business School, UK)

Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and AI, this key text reviews the issues, research and concepts essential for navigati ... more

198.92 €

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Book synopsis

Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and AI, this key text reviews the issues, research and concepts essential for navigating this new te

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198.92 €

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