Code: 43726764
Consumer Behaviour and Analytics
by Smith, Andrew (University of Westminster, UK)
The 2nd edition of Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and artificial intelligence, this key text reviews the issues, rese ... more
- Language:
English - Binding: Hardback
- Number of pages: 204
Publisher: Taylor & Francis Ltd, 2023
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Book synopsis
The 2nd edition of Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and artificial intelligence, this key text reviews the issues, research and concepts essential for navigating this new terrain.
Book details
224.66 €
- Full title: Consumer Behaviour and Analytics
- Author: Smith, Andrew (University of Westminster, UK)
- Language: English
- Binding: Hardback
- Number of pages: 204
- EAN: 9781032388373
- ID: 43726764
- Publisher: Taylor & Francis Ltd
- Weight: 489 g
- Dimensions: 234 × 156 mm
- Date of publishing: 08. November 2023
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