You might also like

Availability alert

More about Consumer Behaviour

• Book details
• Synopsis
• Trending among others

You get 266 loyalty points

Book synopsis

The text explores new examples of consumer behaviour using case studies, advertisements and brands from Australia and the Asia-Pacific region. The authors recognise the critical links to areas such as marketing, public policy and ethics, and cover the importance of online consumer behaviour with content on how social media and evolving technologies are changing the way marketers understand consumers. Examine 'Marketing Implications' to learn how theoretical concepts are used in practice, and challenge yourself to think about how marketing decisions impact consumers as you begin to analyse consumer behaviour with cases featuring extensive Australian and international examples.

Book details

Book category Books in English Economics, finance, business & management Finance & accounting

• Full title: Consumer Behaviour
• Author: Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters, Eugene Chan, Gavin Northey
• Language: English
• Binding: Paperback
• Number of pages: 472
• EAN: 9780170439978
• ISBN: 0170439976
• ID: 33091589
• Publisher: Cengage Learning EMEA
• Weight: 916 g
• Dimensions: 212 × 275 × 19 mm
• Date of publishing: 13. October 2020

Trending among others

---

---

---