Consumer Packaging Strategy / Najlacnejšie knihy
Consumer Packaging Strategy

Code: 46439461

Consumer Packaging Strategy

by Polymeros Chrysochou, Richard Lee

This book explores how packaging is more than simply changing the label or translating the brand into vernacular language. With in-depth interviews with brand managers of several major Western CPG brands and retailers, and analysi ... more

58.96 €


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Book synopsis

This book explores how packaging is more than simply changing the label or translating the brand into vernacular language. With in-depth interviews with brand managers of several major Western CPG brands and retailers, and analysis of emerging trends in Asia, this book will interest academics in market research and product design.

Book details

Book category Books in German Geisteswissenschaften, Kunst, Musik Kunst Theater, Ballett

58.96 €

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