Code: 25357104
Consumer Vulnerability
by Kathy Hamilton, Susan Dunnett, Maria Piacentini
This book demonstrates that marketing scholarship has much to contribute to our understanding of consumer vulnerability and potential solutions. It brings to the fore ways in which so‐called vulnerable consumers navigate var ... more
- Language:
English - Binding: Paperback
- Number of pages: 190
Publisher: Taylor & Francis Ltd, 2019
- More about this
68.65 €
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Book synopsis
This book demonstrates that marketing scholarship has much to contribute to our understanding of consumer vulnerability and potential solutions. It brings to the fore ways in which so‐called vulnerable consumers navigate various marketplace and se
Book details
68.65 €
- Full title: Consumer Vulnerability
- Author: Kathy Hamilton, Susan Dunnett, Maria Piacentini
- Language: English
- Binding: Paperback
- Number of pages: 190
- EAN: 9780367891732
- ISBN: 0367891735
- ID: 25357104
- Publisher: Taylor & Francis Ltd
- Weight: 386 g
- Dimensions: 174 × 246 × 15 mm
- Date of publishing: 18. December 2019
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