Code: 01328112
Consuming Experience
by Antonella Caru
Covers experiential consumption from an industry perspective. This text highlights the idea that an experience is not something that can be readily managed by firms and is not limited to the market: an individual's daily life is m ... more
- Language:
English - Binding: Paperback
- Number of pages: 208
Publisher: Taylor & Francis Ltd, 2006
- More about this
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Book synopsis
Covers experiential consumption from an industry perspective. This text highlights the idea that an experience is not something that can be readily managed by firms and is not limited to the market: an individual's daily life is made up of consuming experiences that can occur with or without a market relation.
Book details
Book category Books in English Society & social sciences Society & culture: general Social issues & processes
83.70 €
- Full title: Consuming Experience
- Author: Antonella Caru
- Language: English
- Binding: Paperback
- Number of pages: 208
- EAN: 9780415382441
- ISBN: 0415382440
- ID: 01328112
- Publisher: Taylor & Francis Ltd
- Weight: 350 g
- Dimensions: 234 × 156 × 11 mm
- Date of publishing: 07. December 2006
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