Code: 08924452
Content Infrastructure Management
by Alexander Benlian
Taking into account strategic, organizational and technological factors Alexander Benlian studies the question of whether to centralize or to decentralize media content. The findings basically emphasize the need to design publishi ... more
- Language:
English - Binding: Paperback
- Number of pages: 267
Publisher: Deutscher Universitats-Verlag, 2006
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51.68 €
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Book synopsis
Taking into account strategic, organizational and technological factors Alexander Benlian studies the question of whether to centralize or to decentralize media content. The findings basically emphasize the need to design publishing organizations that follow certain patterns of congruency and consistency in order to realize greater effectiveness.
Book details
Book category Books in English Economics, finance, business & management Business & management Business mathematics & systems
51.68 €
- Full title: Content Infrastructure Management
- Subtitle: Results of an Empirical Study in the Print Industry
- Author: Alexander Benlian
- Language: English
- Binding: Paperback
- Number of pages: 267
- EAN: 9783835003682
- ISBN: 9783835003682
- ID: 08924452
- Publisher: Deutscher Universitats-Verlag
- Weight: 361 g
- Dimensions: 210 × 148 × 15 mm
- Date of publishing: 30. May 2006
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