Content Machine / Najlacnejšie knihy
Content Machine

Code: 02474637

Content Machine

by Michael Bhaskar

This ground-breaking study, the first of its kind, outlines a theory of publishing that allows publishing houses to focus on their core competencies in times of crisis. Tracing the history of publishing from the press works of fif ... more

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Book synopsis

This ground-breaking study, the first of its kind, outlines a theory of publishing that allows publishing houses to focus on their core competencies in times of crisis. Tracing the history of publishing from the press works of fifteenth-century Germany to twenty-first-century Silicon Valley via Venice, Beijing, Paris and London, fusing media theory and business experience, 'The Content Machine' offers a new understanding of content, publishing and technology, and defiantly answers those who contend that publishing has no future in a digital age.

Book details

Book category Books in English Economics, finance, business & management Industry & industrial studies Media, information & communication industries

14.73 €

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