Code: 38818834

Copywriting Third Edition

Name: Copywriting Third Edition
Brand: Quercus Publishing
SKU: 38818834
Price: 28.97 EUR
Availability: InStock

by Gyles Lingwood

Language: English
Binding: Paperback
Number of pages: 240
Publisher: Quercus Publishing, 2022
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28.97 €

RRP: 35.44 €

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Book synopsis

Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This revised edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogues, company magazines and internal communications, and aspects of writing for social media are integrated throughout.There are also new interviews and case studies. Using a series of exercises and up-to-date illustrated examples of award-winning campaigns and communication, *Copywriting, Third Edition takes you through step-by-step processes that can help you to write content quickly and effectively.