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Book synopsis

Corporate Co-Evolution is a work of major scholarship that develops broad macro-economic principles of corporate strategy by examining and analyzing the history and growth of Telemig, a major Brazilian telecommunications company. * Analyzes the different domains of the corporate environment - economic, social, cultural and political - that impact on the evolution of companies * Traces the multi-level changes in a major Brazilian telecommunications company, uncovering the dynamics of change over the course of 30 years * Develops a broader contextual and historical perspective that enriches our understanding of today's international corporate environment * Includes a general introduction to the complex political factors in the corporate environment that impact the growth of companies * Co-authored by internationally-renowned author and business consultant, John Child

Book details

Book category Books in English Economics, finance, business & management Business & management Management & management techniques

• Full title: Corporate Co-Evolution - The Life and Death of Telemig
• Author: Suzana B. Rodrigues
• Language: English
• Binding: Hardback
• Number of pages: 240
• EAN: 9781405121644
• ISBN: 1405121645
• ID: 04954597
• Publisher: John Wiley and Sons Ltd
• Weight: 678 g
• Dimensions: 247 × 176 × 23 mm
• Date of publishing: 20. March 2008

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