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Book synopsis

This title is packed with expert advice and practical information that cracks the code on how to create and market hit entertainment. This must-have manual for screenwriters, novelists, or anyone looking to create the next big hit offers an insightful, 11-step program for creating, developing and marketing compelling movies, TV shows, novels, and story-based video games and toys. Based on the author's 30 years of experience with companies such as Disney and Mattel, "Creating Blockbusters" provides practical, tried-and-tested advice - from addressing and audiences emotional needs and generating compelling story ideas to creating relatable and memorable characters and how to turn your idea into a marketable franchise - that will ensure lasting success.

Book details

Book category Books in English Economics, finance, business & management Industry & industrial studies Media, information & communication industries

• Full title: Creating Blockbusters
• Author: Gene Del Vecchio
• Language: English
• Binding: Hardback
• Number of pages: 256
• EAN: 9781455615292
• ISBN: 1455615293
• ID: 04803530
• Publisher: Pelican Publishing Co
• Weight: 522 g
• Dimensions: 218 × 140 × 33 mm
• Date of publishing: 29. February 2012

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