Code: 01327898
Creating Competitive Advantage
by Jaynie Smith
By sharing scores of stories from her decades of consulting experience, Smith reveals how to identify a company's competitive advantages and turn them into powerful weapons of persuasion in the fight for market share. ... more
- Language:
English - Binding: Hardback
- Number of pages: 240
Publisher: Bantam Doubleday Dell Publishi, 2006
- More about this
18.58 €
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Book synopsis
By sharing scores of stories from her decades of consulting experience, Smith reveals how to identify a company's competitive advantages and turn them into powerful weapons of persuasion in the fight for market share.
Book details
Book category Books in English Humanities Philosophy Social & political philosophy
18.58 €
- Full title: Creating Competitive Advantage
- Author: Jaynie Smith
- Language: English
- Binding: Hardback
- Number of pages: 240
- EAN: 9780385517096
- ISBN: 0385517092
- ID: 01327898
- Publisher: Bantam Doubleday Dell Publishi
- Weight: 324 g
- Dimensions: 199 × 136 × 27 mm
- Date of publishing: 31. March 2006
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