Creating Value with Data Analytics in Marketing / Najlacnejšie knihy
Creating Value with Data Analytics in Marketing

Code: 36622155

Creating Value with Data Analytics in Marketing

by Peter C. Verhoef, Edwin Kooge, Walk, Natasha (Metriclab Big Data Analytics, The Netherlands), Jaap E. Wieringa

This book is a practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies to cope with its size and com ... more

234.48 €


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Book synopsis

This book is a practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies to cope with its size and complexity, and which enable organisations to leverage the information to create value in marketing.

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