Code: 06753986
Creativity and Innovation for Managers
by Brian Clegg
Creative thinking, creative problem solving and creative idea generation have become essential business drivers. This book provides an executive briefing for senior management to understand what business creativity is, how it can ... more
- Language:
English - Binding: Paperback
- Number of pages: 128
Publisher: Taylor & Francis Ltd, 1999
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78.53 €
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Book synopsis
Creative thinking, creative problem solving and creative idea generation have become essential business drivers. This book provides an executive briefing for senior management to understand what business creativity is, how it can benefit the company, and how to get the most out of it.
Book details
Book category Books in English Economics, finance, business & management Business & management Management & management techniques
78.53 €
- Full title: Creativity and Innovation for Managers
- Author: Brian Clegg
- Language: English
- Binding: Paperback
- Number of pages: 128
- EAN: 9780750642552
- ISBN: 9780750642552
- ID: 06753986
- Publisher: Taylor & Francis Ltd
- Weight: 240 g
- Dimensions: 234 × 156 × 8 mm
- Date of publishing: 27. April 1999
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