Code: 01958870

Crowdfunding - Neue Moeglichkeiten des Spendenmarketing

Name: Crowdfunding - Neue Moeglichkeiten des Spendenmarketing
Brand: Bachelor + Master Publishing
SKU: 01958870
Price: 22.41 EUR
Availability: InStock
Author: Alexander Scholl
ISBN: 9783955491222

by Alexander Scholl

Language: German
Binding: Paperback
Number of pages: 70
Publisher: Bachelor + Master Publishing, 2013
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22.41 €

RRP: 25.24 €

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Deutschlandweit existieren ungefähr 580.000 Vereine und 19.000 Stiftungen. Die meisten dieser Organisationen sind gemeinnütziger Art und werden auch als Non-Profit-Organisationen bezeichnet. Ziele der NPOs sind, das Gemeinwohl ihrer Mitglieder oder Dritter zu unterstützen bzw. zu fördern. Dies gelingt durch gemeinnütziges, soziales, kulturelles oder wissenschaftliches Engagement ohne jedoch gewinnorientiert zu arbeiten. Aufgrund der zahlreichen Spendenorganisationen und dem damit verbundenen Wettbewerb, sowie den geringer werdenden staatlichen Förderungen und stagnierenden Spenden von Privatpersonen, gestaltet sich die Finanzierung immer problematischer. Deswegen ist es das Ziel dieser Studie, zu prüfen, ob eine webbasierte Form der Mittelbeschaffung namens Crowdfunding das Potenzial besitzt sowohl mehr Spenden zu generieren, als auch die Organisation bekannter zu machen.